About | Opportunity Designed

Fig. 01 — A. MorrowSalt Lake City, UT

Addie MorrowIndependent Business Consultant

Over the last decade I've worked across retail buying, merchandising, operations, commercial strategy, and vendor partnerships, reading shifts in consumer behavior before they're obvious and turning them into growth.

I'm an Opportunity Architect. I don't just spot potential, I build the strategy and structure that turns it into results.

I founded Opportunity Designed to put that to work for other brands: uncover what's overlooked, build a position you can own, and grow it. Emerging or established, I help you lean into what makes you different.

01Approach

Opportunity doesn't appear. It's built.

The most valuable opportunities are rarely obvious. They surface as a shift in behavior, an emerging brand, or a gap no one has named yet.

I find that potential and build the path to capture it, designed around your business, not a template.

02How I work

Strategy you can actually run.

I understand your business before I propose anything. I favor resourcefulness over big budgets, and I build strategy you can act on, not a deck that sits on a shelf.

You're left with something that keeps working after the engagement ends: a position you can own, and a team ready to run it.

03The markOD–2026 · SHT 03

What the mark means

Our mark is three things at once: a cloud, an inkblot, and a fingerprint.

Cloud

See what others miss.

The vision to imagine growth before it’s obvious.

Fig. 02a

Inkblot

Value what others overlook.

An eye for value and meaning others dismiss.

Fig. 02b

Fingerprint

Own what’s unmistakably yours.

A position and identity only you can hold.

Fig. 02c

Work together

Sound like the partner you're looking for?

If how I think and work resonates, tell me where you're headed and what's in the way.

Start the conversation→